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Date
2021-08-02
Author

Pardi, Pardi

Abstract
Tujuan penelitian ini guna mengetahui pengaruh modal, harga jual, tenaga kerja, aplikasi gofood, dan lama jam kerja operasional pada pendapatan UMKM kuliner di Sukoharjo. subyek penelitian merupakan UMKM kuliner yang telah diambil sample menggunakan rumus slovin sebanyak 120 UMKM. Alat uji dalam penelitian ini diantaranya uji validitas, uji reabelitas, uji normalitas, uji multikolinieritas, uji heteroskesdasitas. Pengujian analisa data menggunakan regresi linier berganda, serta uji hipotesis dijalankan dengan uji t (parsial), uji f (simultan), dan koefisien determinasi. Penelitian ini menunjukan secara parsial hubungan antara modal, harga jual, dan aplikasi gofood berpengaruh positif dan signifikan, sementara hubungan tenaga kerja dan lama jam operasional negative dan tidak signifikan. Secara simultanmodal, harga jual, aplikasi gofood, tenaga kerja dan lama jam operasional mempunyai hubungan pengaruh secara signifikan. Katakunci: Aplikasi Go-food, Pendapatan, UMKM The purpose of this study was to determine the effect of capital, selling price, labor, go-food applications and operating hours on the income of cullinary micro, small and medium enterprises in Sukoharjo District. The subjects of this study were 120 micro, small, and medium enterprises, which have been sampled using the slovin formula. The test tools in this study include the reabillity test, validity test, normality test, heteroscedasticity test, and multicollinearity test. The results showed that partially the relationship between capital, selling price and Go-food application has a positive and significant effect, while the relationship between labor and lemght of operating hours is negative and insignificant. However, simultaneously capital, selling price, labor, dofood application and legth of operating hours are significantly related. Keywords: gofood application; income; micro, small, and medium enterprises.
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