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PENGARUH PEMANFAATAN APLIKASI GO-FOOD TERHADAP PENDAPATAN UMKM KULINER DI SUKOHARJO

Pardi, Pardi (Repository, 2021-08-02)

Tujuan penelitian ini guna mengetahui pengaruh modal, harga jual, tenaga kerja, aplikasi gofood, dan lama jam kerja operasional pada pendapatan UMKM kuliner di Sukoharjo. subyek penelitian merupakan UMKM kuliner yang telah diambil sample menggunakan rumus slovin sebanyak 120 UMKM. Alat uji dalam penelitian ini diantaranya uji validitas, uji reabelitas, uji normalitas, uji multikolinieritas, uji heteroskesdasitas. Pengujian analisa data menggunakan regresi linier berganda, serta uji hipotesis d ...

PENGARUH FEAR APPEALS, ENDOSER DAN JINGLE DALAM IKLAN SUZUKI NEX DITELEVISI VERSI BAND SM*SH TERHADAP RESPON KONSUMEN

Kusasih, Ida Ayu Kade Rachmawati; Sanjaya, Dhida Surya (Repository, 2021-12-13)

Promotion is one way to introduce a product to the public. One of the media that has been chosen to conduct a campaign is advertising on television. From a variety of attractions offered by an advertisement on television such as fear appeals, endoser, and jingles. From attractions makes the advertisement get a response from consumers.

PREFERENSI PEMILIHAN PERGURUAN TINGGI SWASTA DI SURAKARTA

Kusasih, Ida Ayu Kade Rachmawati; Istiyanto, Budi; Rosita, Rosita (Repository, 2021-12-13)

College is a public institution that provides educational services to the community Community preference in selecting colleges vary widely, because each individual has different desires in choosing a college. But in general, the level of public preference may be obtained based on the factors on which the consideration of the selection of a college.

PENGARUH MOTIVASI PRESTASI, KEKUASAAN, DAN AFILIASI TERHADAP KINERJA DOSEN PADA PERGURUAN TINGGI SWASTA DI SURAKARTA

Kusasih, Ida Ayu Kade Rachmawati; Mutmainah, Hestin; Ardyan, Elia (Repository, 2021-12-13)

Lecturers are professional educators and scientists with the main task of transforming developing, and disseminating science, technology, and arts through education, research, and community service. The purpose of this study is to determine how much influence achievement motivation, power motivation, and affiliation. motivation on the performance of lecturers, especially female lecturers at private universities in Surakarta which certainly has her own characteristics and challenges in performing ...

FAKTOR-FAKTOR YANG MEMPENGARUHI KONSUMEN DALAM KEPUTUSAN PEMBELIAN UNGGAS DI PASAR DEPOK SURAKARTA

Kusasih, Ida Ayu Kade Rachmawati; Wijaya, Jonet Raka Ady (Repository, 2021-12-13)

Depok market known as birds, especially poultry market and become one of the reference point to search for orbuy poultry. Many things affect consumer purchasing decisions. The purpose of this study is the extent of quality, price, and location influence the purchasing decisions of poultry The sample used in this study is that consumers in the Depok market as much as 97 respondents. The analysis tool used Is a test instrument that includes validity and ability test while hypothesis testing using ...

ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI MOTIF BELANJA SECARA ONLINE DI KALANGAN MAHASISWA DI KOTA SOLO

Kusasih, Ida Ayu Kade Rachmawati; Fransiske, Mona Windi; Hendratmoko, Christiawan (Repository, 2021-12-13)

One of the development of internet usage is spending on goods and services by online. This study aims to determine the effect of consumer's confidence, product quality, economic status and knowledge of internet technologies towards online shopping patterns among students in Surakarta. This study used a sample of 100 respondents. The results indicate that consumer's confidence, quality products and knowledge of internet technologies are possitive and significant effect towards online shopping pat ...

Database Penelitian Dosen

P3M, STIE Surakarta (Repository, 2026-03-13)

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