ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI MOTIF BELANJA SECARA ONLINE DI KALANGAN MAHASISWA DI KOTA SOLO

One of the development of internet usage is spending on goods and services by online. This study aims to determine the effect of consumer's confidence, product quality, economic status and knowledge of internet technologies towards online shopping patterns among students in Surakarta. This study used a sample of 100 respondents. The results indicate that consumer's confidence, quality products and knowledge of internet technologies are possitive and significant effect towards online shopping patterns, while the economic status has positive but not significant effect towards the motive of shopping online. The coefficient of determination shows online shopping motive 46.4% influenced by variables that have shahed.