Sanjaya, Dhida Surya and Kusasih, Ida Ayu Kade Rachmawati (2021) PENGARUH FEAR APPEALS, ENDOSER DAN JINGLE DALAM IKLAN SUZUKI NEX DITELEVISI VERSI BAND SM*SH TERHADAP RESPON KONSUMEN. Laporan Penelitian. UNSPECIFIED. (Unpublished)
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Abstract
Promotion is one way to introduce a product to the public. One of the media that has been chosen to conduct a campaign is advertising on television. From a variety of attractions offered by an advertisement on television such as fear appeals, endoser, and jingles. From attractions makes the advertisement get a response from consumers.
| Item Type: | Monograph (Laporan Penelitian) |
|---|---|
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Divisions: | Program Studi > S1 Manajemen |
| Depositing User: | Admin Repository |
| Date Deposited: | 13 Dec 2021 02:19 |
| Last Modified: | 13 Oct 2026 07:01 |
| URI: | https://repository.stiesurakarta.ac.id/id/eprint/14 |
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